KIDLY is an online kids’ lifestyle store for 0-5s, founded by ASOS’s first employee and e-commerce director, James Hart. Launched in May 2016, KIDLY brings together its own brand, KIDLY Label - a range of quality and sustainable clothing, homewares and toys - alongside a curated edit of unique third-party kids’ brands, in one easy-to-shop place. Connecting parents with the world’s best kids’ products, KIDLY challenges traditional children’s retailers by choosing products that are design-led, genuinely useful and that complement parents’ own personal style.
Cashback available for online purchases only